Work

Our Approach.

Over the years the core of IGC has formed many lasting relationships in key global markets, bringing the best in the business together as bespoke collaborative units for every client project and giving each person involved a platform to really shine and showcase their expertise or craft.

While some of our best clients have stayed with one brand for 20 years, others have jumped around to where their respective career trajectories have taken them. IGC has been able to help them maintain a certain sense of consistency by evolving alongside them.

By treating each brand-client relationship as something wholly unique and building teams around each respective relationship, IGC is always able to stay nimble, flexible and efficient while maintaining a focus on quality and precision.

Selected Work.

Selected Work.

NIKE • Wimbledon

  • Nike is at the forefront of the next wave of tennis culture. Flipping the game into a new mindset by removing negative energy, while uplifting and empowering the spirit of the individual, the game and the world. This is not done by ignoring the difficulties around us that deserve our thoughts, efforts and attention, but by focusing or attention and energy on the communal positivity that the next generation of players bring to the court and carry off of it.

    At the 136th edition of The Championships at Wimbledon, IGC partnered with our longtime collaborators at Nike Tennis to remind athletes of what made them fall in love with the game of tennis in the first place. To do so we once again provided a home away from home for the team off the court – an outlet for fun and positivity. This was a special year to be a part of the team as we ushered in a new generation of tennis royalty coming into their own - a generation who believes that while sport is a key part of their lives, it is not the only thing. This generation pushes to make the game better through inclusivity, through striving for more thoughtful and sustainable product innovation, and through embracing a holistic approach to well-being both on and off the court. The Good Vibes Only Sports Club perfectly embodied this mindset within the context of Wimbledon 2023.

GOOGLE• Pixel in Bloom

  • IGC were proud to join our long-time partner to launch Google Pixel in Bloom – introducing Google Pixel smartphone to Northern European for the first time ever. Popping up in style across key cities in Northern Europe (Amsterdam, Stockholm, Oslo and Copenhagen), a vibrant mix of activities and interactive installations was brought to key markets in the region – delivering a magical contrast to the grey skies and wet cobblestones. Through hands-on experiences that highlight Pixel’s best in class camera and all its helpful ways, each touchpoint showcased the power of Pixel.

    From retail window-takeover installations, cross-channel marketing communications, OOH activities, influencer activations, consumer social-challenges through to the Made By Google pop-up events, we launched something special in a region already known for its elevated sense of style.

LEDGER • Ledger Academy

  • LEDGER is on a mission to power the Web3 revolution and enable a future where people can interact with their data and have full control of their digital assets. Through edutainment, LEDGER can increase awareness and strengthen its brand footprint inside and outside the Web3 ecosystem.

    Together with LEDGER, we helped build the LEDGER Academy - an educational hub that has published over 300 content pieces – a collection of articles, video tutorials and animated series that attract more than 100k monthly viewers.

UBER EATS • How Tokyo Eats

  • The first in a series of curated experiences that take select media and influencers through a key Uber Eats city, giving them a taste of how locals really eat and drink. How Asia Eats: Tokyo Edition is an interactive communications journey with a distinct narrative voice, “we are proud of our rich culinary landscape – this is our chance to share it and make it accessible.” Each phase of the journey is driven by the Asia-Pacific region / Tokyo Eats data, creating the unique opportunity to share insights and tell the amazing stories of how Uber Eats and SMBs - large enterprises have evolved along with the city’s appetite.

APPLE TV+ • Ted Lasso Premiere

  • To officially announce and launch the return of the world's greatest fictional soccer coach, IGC partnered with Apple TV+ to produce a red-carpet premiere and post-celebration in Los Angeles.

    With meticulous designs of everything from the invitations, 130’ long press line backdrop, communications media hub, to a Lasso Club post-screening celebration, the IGC team brought guests from the streets of LA into the the world of A.F.C. Richmond. The premiere served to further drive awareness and excitement for the series, while integrating into a global creative campaign. Guests included the film’s cast and crew amongst their friends, family, celebrity talent, press and award voters.

LEDGER• Ledger Op3n Paris

  • IGC was once again asked to be a part of LEDGER OP3N Paris and the groundbreaking launch of LEDGER STAX - the most advanced and customizable hardware wallet yet, with a curved E ink touchscreen and the ability to protect your most valuable digital assets like only LEDGER can.

    In addition to the product launch, LEDGER OP3N Paris brought in-depth keynotes, developer demos, interactive installations and panel discussions with top-tier Web3 creators and industry thought leaders. Our work was showcased across the two-day event, including as the creative lead for cultural marketing initiatives and all of the Keynote presentations.

HBO • House of the Dragon Premiere

  • To celebrate the world premiere of Game of Thrones: House of the Dragon inaugural season, we curated an immersive experience that brought guests into the world of the Targaryens; a world embodied by their powerful pets and defined by their influential lineage – a world of fire and blood.

    Every aspect of the evening was meticulously constructed to transport guests from the glamour of the Academy Museum's David Geffen Theater to a fiery after-party in The Great Hall. The overarching artistic direction for the evening was grounded in the concept of fire and blood. These core themes informed all aspects of the experience, from lighting and decor to food and drink. Guests departed feeling like they had truly been transported into the realm of the dragons.

META• The Meta Japan Bookstore

  • For Data Privacy Day, we celebrated in Japan by building an engaging interactive experience called ‘Meta Bookstore’ to reframe the conversation on personalized ads from one that is about “receiving passively” to one that is about “leveraging to discover things / information people want.” An interactive metaphor for the discovery, the Meta Bookstore is a place where people can learn how to manage their privacy and personal ads experiences to effectively get the information they want via a hands-on experience. It was designed in a playful, yet refined minimalistic style that integrated seamlessly into the Tokyo neighborhood in which it was built.

    With over 1,000 people taking part in the experience and a myriad of local press coverage, Meta was able to demonstrate to the public, policymakers and media that Meta provides personalized ads based on people’s interest while protecting privacy and giving them controls to unlock new and exciting worlds.

LEDGER • Brand

  • When the IGC partnership with Ledger first began, the primary goal was to develop a foundational strategy for creatively communicating the work that the Ledger Brand does to power a safe and secure web3 ecosystem for everyone. IGC undertook this initial challenge and over the past three years have continued to build and push the brand forward, solidifying Ledger as both the leader and the creator of the web3 security category.

    Ledger continues to grow in the space of crypto and web3, not only because of the security its software and hardware provides but also because of its ability to thoughtfully curate both creative and technical partnerships; with names like Ambush, DeadFellaz, VeeFriends, The Hundreds, Sothebys and more.