Work

Our Approach.

Over the years the core of IGC has formed many lasting relationships in key global markets, bringing the best in the business together as bespoke collaborative units for every client project and giving each person involved a platform to really shine and showcase their expertise or craft.

While some of our best clients have stayed with one brand for 20 years, others have jumped around to where their respective career trajectories have taken them. IGC has been able to help them maintain a certain sense of consistency by evolving alongside them.

By treating each brand-client relationship as something wholly unique and building teams around each respective relationship, IGC is always able to stay nimble, flexible and efficient while maintaining a focus on quality and precision.

Selected Work.

Selected Work.

UBER EATS - HOW TOKYO EATS

  • A CULINARY JOURNEY ACROSS TOKYO WITH A CURATED LOCALS-ONLY PERSPECTIVE

  • The first in a series of curated experiences that take select media and influencers through a key Uber Eats city, giving them a taste of how locals really eat and drink. How Asia Eats: Tokyo Edition is an interactive communications journey with a distinct narrative voice, “we are proud of our rich culinary landscape – this is our chance to share it and make it accessible.” Each phase of the journey is driven by the Asia-Pacific region / Tokyo Eats data, creating the unique opportunity to share insights and tell the amazing stories of how Uber Eats and SMBs - large enterprises have evolved along with the city’s appetite.

  • Nike is at the forefront of the next wave of tennis culture. Flipping the game into a new mindset by removing negative energy, while uplifting and empowering the spirit of the individual, the game and the world. This is not done by ignoring the difficulties around us that deserve our thoughts, efforts and attention, but by focusing or attention and energy on the communal positivity that the next generation of players bring to the court and carry off of it.

    At the 136th edition of The Championships at Wimbledon, IGC partnered with our longtime collaborators at Nike Tennis to remind athletes of what made them fall in love with the game of tennis in the first place. To do so we once again provided a home away from home for the team off the court – an outlet for fun and positivity. This was a special year to be a part of the team as we ushered in a new generation of tennis royalty coming into their own - a generation who believes that while sport is a key part of their lives, it is not the only thing. This generation pushes to make the game better through inclusivity, through striving for more thoughtful and sustainable product innovation, and through embracing a holistic approach to well-being both on and off the court. The Good Vibes Only Sports Club perfectly embodied this mindset within the context of Wimbledon 2023.