Work
Our Approach.
Over the years the core of IGC has formed many lasting relationships in key global markets, bringing the best in the business together as bespoke collaborative units for every client project and giving each person involved a platform to really shine and showcase their expertise or craft.
While some of our best clients have stayed with one brand for 20 years, others have jumped around to where their respective career trajectories have taken them. IGC has been able to help them maintain a certain sense of consistency by evolving alongside them.
By treating each brand-client relationship as something wholly unique and building teams around each respective relationship, IGC is always able to stay nimble, flexible and efficient while maintaining a focus on quality and precision.
Selected Work.
Selected Work.
Nike - Wimbeldon 2023.
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At the 136th edition of The Championships at Wimbledon, IGC partnered with our longtime collaborators at Nike Tennis to remind athletes of what made them fall in love with the game of tennis in the first place. To do so we once again provided a home away from home for the team off the court – an outlet for fun and positivity. This was a special year to be a part of the team as we ushered in a new generation of tennis royalty coming into their own - a generation who believes that while sport is a key part of their lives, it is not the only thing. This generation pushes to make the game better through inclusivity, through striving for more thoughtful and sustainable product innovation, and through embracing a holistic approach to well-being both on and off the court. The Good Vibes Only Sports Club perfectly embodied this mindset within the context of Wimbledon 2023.
Uber Eats - How Tokyo Eats
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The first in a series of curated experiences that take select media and influencers through a key Uber Eats city, giving them a taste of how locals really eat and drink. How Asia Eats: Tokyo Edition is an interactive communications journey with a distinct narrative voice, “we are proud of our rich culinary landscape – this is our chance to share it and make it accessible.” Each phase of the journey is driven by the Asia-Pacific region / Tokyo Eats data, creating the unique opportunity to share insights and tell the amazing stories of how Uber Eats and SMBs - large enterprises have evolved along with the city’s appetite.
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The first in a series of curated experiences that take select media and influencers through a key Uber Eats city, giving them a taste of how locals really eat and drink. How Asia Eats: Tokyo Edition is an interactive communications journey with a distinct narrative voice, “we are proud of our rich culinary landscape – this is our chance to share it and make it accessible.” Each phase of the journey is driven by the Asia-Pacific region / Tokyo Eats data, creating the unique opportunity to share insights and tell the amazing stories of how Uber Eats and SMBs - large enterprises have evolved along with the city’s appetite.
Google - Pixel Launch.
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INTRODUCING THE GOOGLE PIXEL FAMILY OF DEVICES TO
NORTHERN EUROPE FOR THE FIRST TIME EVER
IGC were proud to join our long-time partner to launch Google Pixel in Bloom – introducing Google Pixel smartphone to Northern European for the first time ever. Popping up in style across key cities in Northern Europe (Amsterdam, Stockholm, Oslo and Copenhagen), a vibrant mix of activities and interactive installations was brought to key markets in the region – delivering a magical contrast to the grey skies and wet cobblestones. Through hands-on experiences that highlight Pixel’s best in class camera and all its helpful ways, each touchpoint showcased the power of Pixel.
From retail window-takeover installations, cross-channel marketing communications, OOH activities, influencer activations, consumer social-challenges through to the Made By Google pop-up events, we launched something special in a region already known for its elevated sense of style.